Implementation for Commerce Cloud B2B
The fourth-largest player worldwide in payments and transactional services, the client is the European leader
Company
-
Industry: Wholesale, Manufacturing, or Distribution (e.g., an industrial parts supplier or a global beauty brand distributor).
-
Business Model: Selling to other businesses (B2B), wholesalers, or retailers.
-
Goal: To provide a "B2C-like" shopping experience for professional buyers while handling complex bulk pricing and logistics.
Challenges
Implementing B2B commerce isn't just about a "Cart" button; it’s about complexity.
-
Store Setup: * Managing Large Catalogs with thousands of SKUs and complex attributes.
-
Setting up Contract Pricing where different customers see different prices for the same item.
-
Defining Buyer Hierarchies (e.g., an "Admin" buyer who approves what "Junior" buyers order).
-
-
Payment Gateway:
-
Handling Purchase Orders (PO) and Credit Limits instead of just credit cards.
-
Integrating with Legacy ERPs (SAP, Oracle) to verify real-time credit status.
-
Ensuring PCI compliance while managing complex net-30/net-60 payment terms.
-
Solutions
Salesforce B2B Commerce (built on the Lightning Platform) provides the following "fixes":
-
Unified Data Model: Using Salesforce Objects (Accounts, Contacts, Products) to sync the CRM directly with the storefront.
-
Storefront Template (LWR/Aura): Leveraging pre-built B2B Components like "Quick Order," "Reorder," and "Multi-Level Navigation."
-
Payment Integration: * Using Salesforce Payments or third-party adapters (like Stripe or Adyen) for credit cards.
-
Custom Apex logic to enable Invoice-based payments that trigger an ERP workflow.
-
-
Search & Discovery: Implementing Einstein Search to allow buyers to find complex parts via SKU numbers or technical specs instantly.
Results — by the numbers
-
Operational Efficiency: A 90% reduction in manual order errors through automated ERP syncing.
-
Customer Autonomy: High adoption of Self-Service Portals, reducing Customer Service (CSR) call volumes.
-
Revenue Growth: Increased order frequency due to the simplified, B2C-like user interface for professional buyers.
Let's build your success story
Join 120+ businesses that have already transformed with Cloudy Coders. Free consultation — no commitment, no jargon. Projects from $3K.
Projects from $3K · US timezone coverage · Response within 24 hours