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Salesforce And Mailchimp

What Is Mailchimp?

Mailchimp is a well-known name in the industry of email marketing. You may have noticed that nowadays companies send reminders and personalized offers to their customers over their email IDs. This practice of marketing is called e-mail marketing.

Mailchimp has been a leading web-based application for email marketing from the very beginning. It provides the facility of sending automated emails to customers. Moreover, it also helps in the overall management of your emails, creating email templates, etc. It helps in converting leads into customers, offering personalized offers to existing customers, sending reminders, etc.

Salesforce And Mailchimp Integration

Similar to much other software, Mailchimp can also be integrated into your Salesforce CRM. The integration of Mailchimp in Salesforce enables you with the ability to use the leads and data from Salesforce for email marketing.

The combination of both tools helps in bringing engagement to the business. Moreover, you can also view the Mailchimp campaigns' insights on your salesforce account. There is no doubt that with the help of Salesforce and Mailchimp, you can draw the best email marketing strategies for your business.

How To Integrate Mailchimp With Your Salesforce?

Integrating Mailchimp with your Salesforce is very easy. There are a few steps that you will have to follow to integrate Mailchimp with Salesforce.

Step 1:

First of all, log into your Salesforce account with your credentials.

Step 2:

Next, open "App Launcher" and select the option of "Mailchimp for Salesforce" from the list available.

Step 3:

Now, click on the MC setup.

Step 4:

Enter your Mailchimp credentials in the Pop-up Login window and you have successfully integrated Mailchimp with Salesforce.

After integrating both platforms, now you will be able to do email marketing using the Salesforce data. It will help in writing more personalized mail to the customers. Moreover, now you can also access and keep track of your Mailchimp insights from anywhere.

Benefits Of Using Salesforce Mailchimp. Why Consider It?

Apart from the fact that both platforms are the leading platforms of their respective fields, why should you consider using the integration of both? Before discussing this, let's first take an instant look at the benefits of using this integration:

Enhanced Retention And Lead Conversion

The base of email marketing is customers' data. Customer data plays a very critical role in writing personalized emails for customers. Moreover, the more personalized your email will be, the chances of the customer retaining or converting the lead into a customer will increase.

With Salesforce Mailchimp Integration, the flow of customers' data increases as Mailchimp gets data directly from Salesforce.

Smooth Data Synchronization

With the integration of Mailchimp with Salesforce, the synchronization of data happens regularly. Mailchimp updates the data from time to time to increase accuracy. With the timed sync of data, Mailchimp constantly works on personalizing email marketing campaigns.

Flawlessness Through Updates

The integration of Mailchimp with Salesforce keeps things flawless by regularly updating the data and changes over all platforms. With a faster update system, you will see no lag between the two platforms. Moreover, with this flawless Integration, the productivity aspect of business also gets enhanced.

Automation With Enhanced Accuracy

Automation of tasks is one of the main purposes of using Mailchimp. Moreover, it is an important intent of Salesforce as well. With this integration, you get automation with so much accuracy.

The flawless transfer of data between these two platforms directly increases the accuracy while doing the automated tasks. Automation is very important to increase the efficiency of the business and faster working.

 These are some of the benefits you get from the integration of Mailchimp with Salesforce.

Now let's briefly talk about "why you should consider the integration of Mailchimp with Salesforce?":

Easy Tracking Of Outcomes

With the Mailchimp Salesforce integration, the tracking of the outcomes gets very easy. You can have an instant view of the insights of campaigns' performance with a single click. Moreover, this integration provides remote control over Mailchimp from anywhere.

Personalization in Emails

Now, is there any doubt about the fact that Mailchimp Salesforce integration provides the best-personalized email marketing? Of course not. It helps you to target your audience with the most accurate and personalized offers.

Real-Time Reports

With the fluent integration of Mailchimp with Salesforce, you get real-time reports about your campaigns. It enables you to take care of your campaigns at any point in time.

Sales Opportunities

With the help of customers browsing behavior and shopping behavior, you can make sales opportunities at the best time. You can use sales techniques like upselling and cross-selling accordingly on time.

Frequently Asked Questions

Q. Is it possible to integrate Mailchimp with Salesforce?

Yes, it is possible to integrate Salesforce with Mailchimp. Salesforce and Mailchimp integration allows the users to create email campaigns from the leads. It also helps to create email campaigns for the contacts in your Salesforce CRM.

Q. Can Salesforce do what Mailchimp does?

After you integrate Salesforce with Mailchimp you can easily manage the contacts of Mailchimp from Salesforce leads and contacts. Moreover, this integration allows you to build segments in the Mailchimp audience as well as view Mailchimp activity from Salesforce.

Q. How can I add contacts to Mailchimp from Salesforce?

Firstly, go to the Setup tab. On the Member Queries Tab, point to your query and click on Run query. When this query is triggered, a new lead or contact that matches your query is added to your Mailchimp audience.

 We hope this information was useful to you.

To know more about Salesforce and Mailchimp, feel free to get in touch with us.

Cloudy Coders has enthusiastic developers and certified resources who can help you set up Salesforce with integrated Mailchimp for you and your organization and help you reach your true potential.